One tree planted

Trees are not just a beautiful part of nature, they also serve a lot of purposes. They help clean the air, and reduce CO₂ emissions to help decrease global warming. Trees are also a key ingredient to 25% of medicines. Furthermore, trees provide a habitat for 80% of the biodiversity, and the list goes on and on. Here are six pillars that explain just how important trees are.

Trees Sentièl Watches

Fresh air

Trees are the vacuum cleaners of our planet. Through their leaves and bark they absorb tons of harmful pollutants like nitrogen oxides, ozone, and carbon monoxide, while sweeping up particles like dust and smoke. In return for this absorption trees release clean oxygen for us to breathe. Production of clean air earned them the nickname ‘the lungs of the earth’. What’s there not to love?

Water management

Trees play a key role in capturing rainwater and reducing the risk of natural disasters like floods and landslides. Their intricate root systems act like filters; removing pollutants and slowing down the water’s absorption into the ground. This keeps our soil healthy and prevents phenomena like erosion, while also reducing the risk of flooding and rising water levels. According to the Food and Agriculture Association of the United Nations, a mature evergreen tree can intercept more than 15,000 litres of water every year.¹

Trees Sentièl Watches
Trees Sentièl Watches


A single tree can be home to hundreds of species of insects, fungi, mosses, mammals, and plants. Depending on the kind of food and shelter they need, different forest animals require different types of habitat. Without trees, forest creatures would have nowhere to call home.


Trees help cool the planet by inhaling and storing harmful greenhouse gases into their trunks, branches, and leaves, and releasing oxygen into the atmosphere in return. In cities, trees can reduce overall temperature by up to eight degrees Celsius. With more than half of the world’s population living in cities—a number expected to increase to two thirds by the year 2050—pollution and overheating are becoming a real threat. Fortunately, a mature tree can absorb an average of 48 lbs of carbon dioxide per year, making cities a healthier, safer place to live.

Trees Sentièl Watches

One tree Planted

We’re very pleased that through our shared passion for watches, we’re not only able to improve your wardrobe, but also our natural environment, even if it is just a little bit. If you wish to find more information about where your donation is going, here is a link to our tree planting partners.

"One tree planted for every order."

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One tree planted for every order